All Women’s 10K MARATHON | Concept | 2009

Get Gorgeous!

All Women’s 10K MARATHON

Presented in Association with – (FEMINA, LAKME OR L’OREAL)

An unusual marathon, where it’s not just about health and fitness, but also about enjoying your independence, your beauty and your freedom.

Get Gorgeous while Running!

As you run along the course, at every 2km lap, you will not only find refreshments and medical aid, but also find:

  1. Make-over and Hair styling salons (Lakme/L’Oreal)
  2. Dance marathon (Ashley lobo)
  3. Merchandize vans (women’s health and empowerment products like I-pill, no marks crème, shape up body lotion by VLCC etc and cosmetics)
  4. Music gigs (rock bands/artists)
  5. Femina ‘miss. Fit’ beauty pageant
  6. Cosmopolitan subscriptions/hampers
  7. Male strippers/costumed entertainers running along the course
  8. Dress code/accessories/scarves/souvenirs designed by an esteemed fashion designer (e.g. Satya Paul)
  9. Each and every booth will be thematic.
  • A water booth can be in a shape of a bottle, or a waterfall.
  • Medical aid booth can be demarcated with a huge plus signage or a sign reading ‘’we will take care’’
  • Refreshment booths can be designed according to the brands – e.g. a café coffee day booth can be like a cup.
  • Merchandizing booths will also be designed as per the brand, e.g. a Reebok booth can be designed with a maze of laces, and a life size shoe installation. 

Branding opportunities

  • Sports brands like Nike, Reebok, and Adidas
  • Cosmetic Brands like Lakme, L’Oreal, Neutrogena, and Sunsilk etc.
  • Other Cosmetic/ Health/ Nutrition/ Lifestyle Brands like I-pill, Kaaya skin clinic, VLCC, Parle, Johnson and Johnson, Bisleri, Aquafina, P&G…etc.

Branding opportunities have a wide scope, as each brand can either contribute in making of a refreshment booth, an entertainment booth or even an S.O.S booth, along with merchandising and accessories.

Sponsor opportunities

  • Cosmetic, health and Lifestyle product Brands as well as NGOs, telecommunication companies, Apparel Brands, salons, food and beverage industry, entertainment channels like zoom, channel v etc

The ideal sponsor for a 10k women’s marathon should be a women empowering product that every woman can identify with. E.g: whisper sanitary wear, i-pill, a kitchen or home appliance brand, cosmetic brand or beauty salon.

Media planning

  • A social networking website that will carry live updates about the training schedule for a marathon, FAQs on marathon, before-during-after services and requirements, event schedule, race day plan, online registration, celebrity bytes, previously held marathon videos and photo gallery, plus an online chat with special celebrity guests or medical query session with a trained doctor.
  • Media coverage by television channels and other beauty and health magazines like be-positive, cosmopolitan, newspapers, etc.
  • Inviting women Celebrity guests, from field of fashion, beauty, cinema, television, literature, health, defense, corporate etc. 


The marathon is a long-distance foot race with an official distance of 42.195 kilometers (26 miles 385 yards, or exactly 267⁄32 miles) that is usually run as a road race. The women’s marathon was introduced at the 1984 Summer Olympics (Los Angeles, USA).

Run a Marathon to Get Healthy – Run a Marathon to Live Longer

Running strengthens the respiratory muscles, thus facilitating the airflow into the lungs. It also enlarges and strengthens the heart muscle, thus improving it’s pumping efficiency as well as reducing the resting heart rate. It also tones the muscles in the body, which results in improving blood circulation and reducing blood pressure. Also, there is an increase of red blood cells in the body, which helps in facilitating the oxygenation of the body. Improved cardiovascular and respiratory systems allow one to live longer and stronger.

Making the Marathon

  • Start/finish – setting up, including toilets, changing facilities, baggage handling, refreshments, crowd control barriers, the timing system, public address systems, etc. Break down and removal after the finish.
  • Course – measurement, marshals, signage, water and medical stations
  • Entries – handling race entries and issuing race numbers and instructions
  • Officials – starter, timekeepers, recorders, race referee, results processing
  • Liaison – Local civil authorities, police, ambulance service, Volunteer groups, public (including commercial outlets along the course that open on race day)
  • Finance – Sponsor recruitment, income and expenditure control
  • Promotion – Press officer, advertising, liaison with charities, on-course branding
  • Hospitality – Award ceremonies and receptions involving sponsors and attending dignitaries 

Course Design

  1. We will need large spaces at both start and finish to accommodate the number of runners that we anticipate attracting and to provide all the necessary services that runners will require, such as changing tents, refreshment tents, medical provision, toilets, etc.
  2. We should anticipate how runners would arrive at the start and disperse from the finish.
  3. If we do not have extensive areas available that can be used for car parking, or if the race finishes in a different location to where it starts, then we may need to provide dedicated transport to the start (or from the finish) either to local transport hubs or as a “park and ride” scheme.
  4. We will also have to consider the attendance and movement of spectators and public, particularly at the finish, which will be in operation for several hours before all runners have completed the race. At both the start (‘upstream’ of the start line) and the finish (‘downstream’ of the finish line) we will need to create “sanitized” areas where the general public is not admitted, for the greater convenience of those running the race.
  5. Spectators and supporters should be separated from runners before the runners approach the start line and enter any queuing system for participants awaiting the starting signal.
  6. They should also be encouraged to wait for runners completing the race in a defined “reunion” area placed some way after the finish line.
  7. Runners should only reach such an area after they have had the opportunity of receiving medical attention, water, medals, goodie bags and have reclaimed any checked baggage.
  8. This reunion area needs to be as large as possible, as it is where maximum crowds will congregate.
  9. The local telecommunications provider or race partner should be asked to provide additional temporary masts in the area so that communication can be maintained.
  10. Both start and finish, but particularly the finish, will need to be in a location where there is an interesting scenic or historical backdrop. This adds to the attraction of the race for runners and spectators like – particularly for tourist runners who are an important category because of the money that they are likely to spend on hotels, in restaurants and shopping.
  11. If a 10km race is to consist of 10 laps of 1km, and the winner is likely to run 28:00, then the slowest runner in the field should still be able to run under 31 minutes. If this is not possible then the length of the lap should be extended: a 2km lap would allow runners up to 35 minutes to be accommodated; a 5km lap up to 55 minutes.
  12. out/back : An out and back course is one which goes to a turnaround point, reverses direction and comes back along the opposite side of the same road to finish at the same point at which it started (or just adjacent). It is best if the road used is a divided highway so that one carriageway can be used exclusively in each direction, and the turning point can be defined by an existing break in the central divider of the highway. This layout makes logistics easier and reduces the use of some resources. Water stations can be made “double-sided” and medical stations and toilets can be located in the middle of the road on the central divider, but signage and timing points cannot be doubled up in this way.
  13. Point-to-point: Point to point races go from one place to another. If they are predominantly in one direction then the finish may be a long way from the start. This may allow for an historic route to be traced, or take best advantage of otherwise widely separated touristic sites, but it stretches resources out into one long thin line and hampers race logistics. Officials will have to transfer from the start to the finish, and runners’ baggage will also have to be transported. Apart from what may be fitted on a lead vehicle the rest will have to get to the finish by an alternative route.

Route map (insert google map with markers on route, pit stops) 

Race Day Information

Race Start Times

Weather Information

Event Venue

Event Activities/Highlights

Medical Precautions

Race Regulations

Important Tips 


Before the Race

  • Before leaving home, please take your temperature. If you develop a temperature above 38⁰C or have developed influenza-like symptoms, please refrain from attending the event.
  • You are advised to do your own warm-up exercises before the race.
  • You must wear your race bib on the front of your running tee at all times during the race. Any runner without a race bib will not be allowed to take part in the race.

During the race

  • Traffic control – Crowd and traffic control must ensure the unimpeded flow of runners to the start and over the start line.
  • Fluids – 500ml of water should be available for each runner, for races lasting more than one hour. Carbohydrate/electrolyte drink should also be available
  • Toilets – Provision should be adequate and take into account male/female race participation rates and duration of use of the facility. Mobile toilet providers will have experience of general requirements.
  • Starting order – Runners should be seeded into categories of expected finish time. Runners expecting to run faster times should be placed closer to the start line. Each category should be grouped within a well-marked area. This should ease passage over the start line and assist runners to pace themselves better during the race.
  • Baggage check – A baggage check system is required for races where the temperature is below 21C, and clothing storage should be available at all races.
  • Announcements – Pre-race announcements should describe the actual and anticipated weather conditions, the race medical provision including the location of aid stations, the identification of medical volunteers and types of fluid available. Runners should be reminded of the advice for self-care and hydration in hot (or cold) weather which they should have previously received in their race information packs.
  • Heat stress indicators – Color-coded flags indicating the heat stress level should be prominently displayed (and announced) in the start area, and in longer races also at aid stations along the course.

On the course

  • Traffic control – Course marshals should be stationed at every intersection and change in course direction. Vehicles should be diverted with the co-operation of the highway authorities and police, or in smaller races directed across intersections during breaks in the flow of runners.
  • Crowd control – The starting pens, the finish area and the medical area should all be cordoned off to provide for efficient through movement of runners. Security will be needed to enforce this separation so that after finishing runners have easy access to medical services, fluid replacement, dry clothing, goodie bag and/or medal pickup, and into the reunion area.
  • Communications
  1. Radio-equipped spotter vehicles located at the start and finish line, at aid stations and at fixed points on the course, or in medical vans and sweep vehicles will speed the delivery of medical care.
  2. All problems should be reported to a medical communications director to implement the response.
  3. Spotters in radio contact patrolling between aid stations will improve response times.
  4. Every volunteer should know the location of the nearest pay phone so that they can also report problems when they arise, or use their own mobile phone to do so.
  5. To assist in this a card printed with race day contact numbers of key race personnel should be distributed to all staff.
  6. This structure of communications will allow for information to be relayed from many different sources, including other runners reporting incidents.
  7. Communications volunteers should be easily identifiable to assist with this.
  • Vehicles
    • Medical vans equipped with radio, local emergency vehicles accessible through the communications network should support medical personnel and supplies adequate to deliver advanced life support. Medical vehicles should have access lanes to the course.
    • Sweep vehicles to pick up runners unable to complete the course should be equipped with radio communications, fluids and blankets. One vehicle should remain at the back of the field to close the course.
    • A supply van should be available with additional medical supplies to replenish depleted stock

Race Timing

What is a Champion Chip? Champion Chip is a device used to record individual race timing on race day. Runners of the 10K category must secure your Champion Chip to your shoe before the start of the race in order to get an individual race time.

Your Champion Chip is meant for one-time use only. Runners are not required to return the chip to the organizer after the race.

How to wear my Champion Chip?

1: Undo your shoelaces and hold chip with barrel pointing towards the toes.

2: Thread laces through the chip. (Do not clip or slide onto your shoelaces)

3: When the chip is threaded, pull lace firmly.

4: Tie your laces.


Runners should be instructed to print their name, address, phone number and details of any ongoing medical problems, allergies and current medications and supplements on the back of their runner number.

Pre-race announcements:

The start announcer should declare the following information –

  • The current and predicted weather conditions (temperature, humidity, dew point, wind speed, cloud cover).
  • The heat stress index color-coding.
  • The location of aid stations with medical personnel and types of fluid available.
  • The need for appropriate race fluid intake, and the risks of taking too much. Post-race re-hydration should be started immediately, until urine returns to a pale straw color.
  • An explanation of warm or cold weather self-care.
  • The availability of medical coverage during the race.

Other requirements:

  • Doctors with experience in sports medicine and emergency care
  • Nurses with critical care or emergency room experience
  • Paramedics and Emergency Medical Technicians
  • Physiotherapists
  • Podiatrists
  • Certified athletic trainers
  • First response personnel
  • Non-professional personnel with first aid training can serve as spotters, assistants and record keepers.
  • Non-medical support staff can act as recorders, transporters and supply technicians.
  • Massage therapists are a useful but not essential part of the medical team.
  • A pre-race day briefing should be conducted to familiarize all volunteers with how medical coverage will be organized and delivered.
  • When a meeting is not possible written instruction sheets should be given out.
  • A brief meeting in each medical area just prior to the race should be used to reinforce earlier instructions and relay any update in plans.
  • Medical staff should be easily identifiable, both by runners and by others in the medical team, by using caps, armbands, t-shirts or vests labeled with the person’s specific function. Clothing for the medical team should be distinctive from that of general volunteers, and races often use a red color-coding.
  • Advanced life support emergency ambulance coverage should be available both at the finish line and along the course.
  • Local hospitals and emergency services should be notified of the race date, start time and duration, course route, road closures and anticipated casualties

< Conceptualised for Maximus Events, Mumbai in 2009 – This Later became PINKATHON >


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